Statistics
Closed hotels and ryokans for the first nine months of 2021 were already more than those in the last year
Teikoku Data Bank reported that the number of closed hotels and ryokans for the first nine months of 2021 was 143, already more than the last year or the most in the last decade.
70% of Japanese consumers intend to use ‘Go To Travel’ program if it restarts
The Sankei Research & Data survey on the future tourism finds that 69.8% of respondents intend to use domestic travel boosting program ‘Go To Travel’ if its restarts.
Japanese travel companies still suffered from 72.8% less sales in July 2021 than two years ago
sales of 46 major travel companies increased by 214.6% year on year to 111.6 billion JPY in total in July 2021, and sales in inbound travel were largely up 2883.2% year on year to 27.6 billion JPY because of Tokyo Olympics.
Young generations have higher awareness for SDGs and sustainable actions in Japan
Hakuhodo survey finds that the awareness ratio of SDGs contents rose to 29.8%, about 20 points higher than 2019, particularly 47.5% among 10s (16 to 19 years old) and 37.4% among 20s.
The most desirable thing for Japanese consumers to do after vaccinated is domestic travel, and 10% have already booked travel
According to CCC Marketing's awareness survey on so-called ‘Revenge Consumption,' the most desirable thing to do is domestic travel with the ratio of 22.7%, and even overseas travel is ranked 3rd with the ratio of 9.7%.
20s to 30s males and females and senior males strongly desire to travel within the next year by June 2022
JTB Tourism Research & Consulting’s regular awareness survey finds that 34.5% said they have plans to travel within the next year by June 2022, particularly higher ratios among in 20s to 30s males and females and 60 years old or older males.
International visitors to Japan exceeded 50,000 in total in July 2021, a Tokyo Olympics month
The number of international visitors to Japan was 51,100 in July 2021, a Tokyo Olympics month, increasing by five times from 9,300 in June: 6,100 from U.S., 3,900 from China, 3,400 from U.K., 2,500 from France and 2,200 from Germany.
Japanese overseas travelers doubled to 43,000 year on year in July 2021
The number of Japanese overseas travelers roughly doubled year on year to 43,200 in July 2021, but still down 97.4% compared to two years ago.
Domestic travel consumption by Japanese travelers in Q2 of 2021 increased by 80% year on year, but still 70% smaller than two years ago
Domestic travel consumption by Japanese travelers was up 80.1% year on year to 1.8 trillion JPY in the second quarter of 2020, as the total number of Japanese domestic travelers was up 92.7% to 63 million.
Bankruptcies of lodging companies reduced by 40% in Japan for the first seven months of 2021
According to Tokyo Shoko Research, 49 lodging companies (debt of more than 10 million JPY) have bankrupted for the first seven months of 2021. In July only, six lodging companies were bankrupted.
Expedia survey finds that half of Japanese people feel more stresses in booking travel than before COVID-19
The Expedia survey shows that 49% of Japanese respondents answered that they feel more stresses than before in booking travel, and for the next travel 45% said that they want to book activities that they cannot experience in an ordinary life.
Japanese guest nights in June 2021 were up 24%, but the growth rate was lower than before
The number of Japanese guest nights was up 24.1% to 19.3 million in June 2021 (preliminary report) compared to March 2020, but still down 46.6% compared to June 2019. The lowest occupancy rate was seen in Kyoto.
Expedia survey finds that the most-searched destination for New Year holidays by Japanese travel planners is Oahu
Expedia said that the most-searched destination by Japanese people for New Year holidays was Oahu, and Bangkok (3rd), Singapore (6th), Bali (7th), Taipei (8th) and Phuket (10th) were ranked in top 10.
Internet searches of ‘travel’ drastically decreased as of June 2021 in Japan, particularly among 50s or older
Values' survey shows that Internet searches of ‘travel’ halved as of June 2021, compared to June in both 2019 and 2020. Searches by 20s increased and accounted for 30% of the total, while those by 50s or older decreased.
Japanese overseas travelers tripled to 30,000 in June 2021 over a year ago
The number of Japanese overseas travelers tripled year on year to 30,700 in June 2021. The monthly result, however, was still down 98% compared to two years ago.
International visitors to Japan plunged below 10,000 in June 2021 for the first time in the last four months
The number of international travelers to Japan was 9,300 in June 2021, plunging below 10,000 for the first time since February 2021, down 99.7% compared to two years ago (2,880,041 visitors).
70% of Japanese Gen.Z choose long-haul domestic travel as their next travel after COVID-19 pandemic ends
69.5% of Japanese Generation Z answered the next travel after the pandemic ends would be ‘long-haul domestic travel’, followed by ‘short-haul domestic travel (62.8%)’ and ‘traveling to Europe (34.3%).’
Japanese guest nights in May 2021 were down 50% over two years ago, with the occupancy rate of 27%
the number of Japanese guest nights was still down 50.1% 21 million in May 2021 compared to March 2019, and the average occupancy rate was 27%, worse than 31.7% in April due to the third declaration of a state of emergency.
46 major travel companies of Japan still had a hard time with a 85% decrease in domestic sales in May 2021 over two years ago
Sales of 46 major travel companies increased by 284.1% year on year to 41.5 billion JPY in total in May 2021, but the result was still 90.2% lower than May 2019. Sales in domestic travel were down 84.9% over two years ago.
Japanese visitors to online retail shops were up 19% in Q1 of 2021, but the conversion rate was down 16%
According to Adobe report on digital economy trends in Japan market, Japanese visitors to online retail shops were up 19%, and a total of order amount was also up 15%. The conversion rate, however, was down 16%.
