Statistics

Japan is selected as top 3 ‘next destination’ in all of the 12 targeted APAC markets except India, according to Klook, an experience booking platform. In contrast, 84% of Japanese respondents select Japan as the next destination.

Passengers using Narita International Airport were up 91% year on year to 3.21 million in August 2023. International flight passengers totaled 2.41 million, 155% more than a year ago or 29% fewer than August in 2019.

The number of Japanese overseas travelers were 1,201,200 in August 2023, the first over 1 million a month since the pandemic happened.

The number of international visitors in Japan in August 2023 was 2,156,900, recovering to a 14.4% reduction compared to the same month 2019. China lifted the group travel restriction to Japan on August 10 2023, but the effect was limited in August.

The market scale of e-commerce by consumers (BtoC-EC) expanded to 22.7 trillion JPY in FY2022 ending March 31 2023 from 20.7 trillion JPY a year ago. The market scale of online dealings for travel services. except business trips, was up 68% to 2.4 trillion JPY.

J.D. Power Japan ‘airline customer satisfaction survey 2023’ finds that the most-satisfied airline is Star Flyer. he most-affected factor to customer satisfaction is ‘flight crew’ with the ratio of 27%.

Narita International Airport international flight passengers reached 2.25 million in July 2023, exceeding 2 million for two months in a row. Foreigner passengers were up 6.8 times year on year to 1.44 million.

The ratio of Japanese people using EC websites for shopping in 2022 was 83.6%, and 64.4% used it more than once in a month. Personalization or customization was more preferred than before.

the total amount of Japanese travel consumption was up 27.7% year on year to 5.6 trillion JPY in the 2nd quarter of 2023 (April to June 2023). Travel spending a travel per traveler was up 11% year on year to 41,875JPY, which were 14.6% more than even 2019.

The number of Japanese overseas travelers were 891,600 in July 2023, approximately 190,000 more travelers than the previous month, but the result still remained a 46.3% decrease compared to July 2019 (1,659,166 travelers).

The number of international arrivals in Japan in July 2023 was down 22.4% to 2,320,600 compared to the same month 2019. The total for the first seven months reached 13,032,900.

the occupancy rate of 111 hotels in Kyoto City in June 2023 was down 4.3 points over May 2023 or up 22.2 points over June 2022 to 76.5%. The ratio of international guests was 51.2% of the total.

online shopping expenditure by a household with two or more persons was 22,227 JPY in May 2023. Online travel expenditure was 4.804 JPY, nominally 48.2% more than a year ago and higher than 4,771 JPY in August 2019.

‘Leisure White Paper 2023' finds that 63.9% of Japanese answered that they put an priority more on leisure than on work. The highest ratio of leisure activity participation was seen in ‘domestic travel’ with 42.8%, 10 % higher than 2021.

The number of Japanese overseas travelers were 703,300 in June 2023, which still remained a 53.8% reduction compared to June 2019.

The number of international visitors in Japan in June 2023 was 2,073,300, the first more than 2 million a month since the pandemic happened. The largest source market was still South Korea with 545.100 visitors

56% of all Japanese respondents (76% globally) said that they want to do more sustainable travel in the next year, but only 22% said that they do not care about additional cost, which is much lower than 43% globally.

the total number of guest nights in May 2023 (provisionally) was up 36.2% year on year to 50.1 million. International guest nights recovered to a 7.8% reduction to 9 million compared to May 2019.

Airbnb revealed that more than 67,000 guests stayed in its listings in local areas without hotels in Japan, by which Japanese hosts earned more than 745 million JPY ($5.2 million) in total so far.

JTB has forecasted that a total of Japanese travelers in this summer holiday season (July 15 to August 31 2023) is expected to increase by 17.8% year on year to 73.7 million. Japanese outbound travelers is expected to increase by 114.3% year on year to 1.2 million.