Statistics
International visitors to Japan were record-high for 7 months in a row with 2.93 million in August 2024
The number of international visitors to Japan in August 2024 reached 2,933,000, 16.4% more than the same month in 2019 and 35% more than a year ago, marking record breaking for 7 months in a row.
LINE Yahoo search trend shows Japanese solo travelers are interested in South Korea or Bangkok in this summer
Yahoo Data Solution revealed that the peak period of travel in this summer is July as a whole, while the peak period of solo travel is August. The top of the related keywords search is ‘solo travel, girls, recommendation.'
Foreigners’ guest nights increased in other local destinations than Golden Route in Japan, according to the May 2024 statistics
Foreigners’ guest nights in three major urban areas and in local areas was up 59.0% and 5.9% to 9.76 million guest nights and to 3.81 million guest nights respectively. The largest growth in comparison with May 2019 was seen in Ishikawa with 148.6% up.
Spending in Japan by an international traveler was up 54% to 230,000 yen in Q2 of 2024
Spending in Japan by international travelers in the second quarter of 2024 increased by 68.6% to 2,1 trillion yen compared to 2019. The highest average was seen in France with 417,536 yen per traveler.
Leisure White Paper 2024 shows that the the highest performance rate among leisure activities in Japan was ‘domestic travel’
According to ‘Leisure White Paper 2024 (preliminary),’ the performance rate of ‘domestic travel’ rose from 42.8% last year to 48.7%, which was still lower than 54.3% in 2019 before the pandemic. The performance rate of ‘overseas travel’ was just 5.3%.
The most-satisfied Japan’s prefecture in tourism is Kagoshima with high scores in local foods and onsen
‘Prefecture ranking in tourism attractions,’ revealed as one of the domestic travel survey by Jalan Research Center, that the most-satisfied prefecture in 2023 was Kagoshima, followed by Ehime and Ishikawa.
Japanese outbound travelers were 930,000 in June 2024, still 60% of the 2019 level
The number of Japanese outbound travelers was down 38.8% to 930,200 in June 2024 compared to the same month 2019, worse than 34.5% down in May 2024.
International visitors to Japan reached record-high 3.13 million in June 2024, exceeding 3 million for four consecutive months
The number of international visitors to Japan in June 2024 reached record-high 3,135,600 on a single month basis, increasing by 8.9% compared to the same month of 2019. The total for the first half of 2024 was up 6.9% to record-high 17,777,200.
Total revenue of hotels and ryokans in Japan is expected to reach record-high in FY 2024, as 53% said that they are right on track for better businesses
According to The Teikoku Data Bank (TDB)’ survey, total revenue of hotels and ryokans in Japan in FY2023 ending March 31 2024 is expected to reach 4.9 trillion yen, almost the same revenue as FY2019.
Japanese outbound travelers were 940,000 in May 2024, improving the reduction rate
The number of Japanese outbound travelers was down 34.5% to 941,700 in May 2024 compared to the same month 2019, improving the reduction rate from 46.7% in April 2024.
International visitors to Japan exceeded 3 million in May 2024 for three consecutive months, with record-high in 19 source markets
The number of international visitors to Japan in May 2024 was up 9.6% to record-high 3,040,100 for May compared to the same month of 2019. The largest source market was South Korea with 738,800 visitors.
Foreigners’ guest nights in Japan were up 17% in April 2024 compared to pre-pandemic
The total number of guest nights in April 2024 (provisionally) was up 11.9% year on year to 50.9 million, which were also up 0.5% compared to the same month of 2019, and guest nights of foreigner travelers were up 16.5% to 13.2 million.
Online sales of travel in Japan amounted to record-high 4.7 trillion yen in 2023, 1.7 trillion yen each for lodgings and air tickets
The latest Euromonitor International survey finds that online sales of travel-related products in Japan amounted to record-high 4.7 trillion yen, surpassing 4.5 trillion yen in 2019.
Total sales of 43 Japanese major travel companies in March recovered to a 6% decrease over 2019
Sales of 43 major travel companies in March 2024 were down 6.1% to 421.2 billion JPY compared to the same month of 2019. Sales in overseas travel were up 65.6% year on year to 116.7 billion JPY, but the result was still down 33.1% compared to March 2019.
A Japanese traveler spent 13% more money for domestic travel in Q1 of 2024 than 2019
The total amount of Japanese travel consumption was up 11.8% year on year to 4.6 trillion JPY in the 1st quarter of 2024, 3.8 trillion JPY for overnight trips (up 16.0% over 2019) and 99 million JPY for day trips (up 2.9% over 2019).
Visitors from Taiwan and Hong Kong to Japan are more interested in what Japanese people eat at home, paying attention to local supermarkets
More than 90% of visitors from Taiwan and Hong Kong want to buy foods as dinner in department stores or supermarkets in traveling in Japan.
Trip.com received more travel bookings from China to Japan in Q1 of 2024 than 2019, increasing travelers to local areas
Trip.com received more travel bookings from mainland China to Japan in the first quarter of 2024 than the same period of 2019, and bookings in local areas of Japan have increased.
Japanese outbound travelers in April 2024 still remained half of April 2019
The number of Japanese outbound travelers was down 46.7% to 888,800 in April 2024 compared to the same month 2019.
International visitors to Japan exceeded 3 million in April 2024 for two months in a row, already reaching 10 million in total
The number of international visitors to Japan in April 2024 was up 4.0% to 3,042,900 compared to the same month of 2019. For the first four months of 2024. the total already reached 11.6 million visitors in total.
Foreigners’ guest nights in Japan were up 33% in March 2024 compared to pre-pandemic
The total number of guest nights in March 2024 (provisionally) was up 8.2% year on year to 54.9 million, which consisted of 42.2 million Japanese guests (up 1.3%) and 12.7 million foreigners' guests (up 33.4%).