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Statistics

Digital ad spending in Japan grew by 16.5% to 1.7 trillion JPY in 2018, coming close to terrestrial TV

Digital ad spending in Japan grew by 16.5% to 1.7 trillion JPY in 2018, coming close to terrestrial TV

#online
Travel consumption in Japan by Japanese travelers was down 3% to 20 trillion JPY in 2018

Travel consumption in Japan by Japanese travelers was down 3% to 20 trillion JPY in 2018

#DomesticTravel #TravelSpending
Japanese overseas travelers up 2.0% to 1.45 million in January 2019

Japanese overseas travelers up 2.0% to 1.45 million in January 2019

#JapaneseOverseasTravelerResult
International visitors to Japan in January 2019 were up 7.5% to 2.69 million, record-high for January

International visitors to Japan in January 2019 were up 7.5% to 2.69 million, record-high for January

Year-on-year comparison of visitors to Japan from South Korea, China, Taiwan, and Hong Kong in 2018

Year-on-year comparison of visitors to Japan from South Korea, China, Taiwan, and Hong Kong in 2018

#ForeignVisitorArrivalResult
Year-on-year comparison of visitors to Japan from Australia, U.S. and U.K. in 2018

Year-on-year comparison of visitors to Japan from Australia, U.S. and U.K. in 2018

#ForeignVisitorArrivalResult
Where in Japan did international visitors stay in the 2018-2019 New Year holidays? - Booking.com survey

Where in Japan did international visitors stay in the 2018-2019 New Year holidays? - Booking.com survey

#InboundTravelInJapan
Year-on-year comparison of Japanese travelers to Hawaii, Guam and Okinawa in October 2018

Year-on-year comparison of Japanese travelers to Hawaii, Guam and Okinawa in October 2018

#JapaneseOverseasTravelerResult
Year-on-year comparison of Japanese travelers to South Korea, Taiwan and Hong Kong in October 2018

Year-on-year comparison of Japanese travelers to South Korea, Taiwan and Hong Kong in October 2018

#JapaneseOverseasTravelerResult
Year-on-year comparison of visitors to Japan from four Southeast Asian markets in 2018

Year-on-year comparison of visitors to Japan from four Southeast Asian markets in 2018

#ForeignVisitorArrivalResult
Consumption in Japan by international visitors reached record-high 4.5 trillion JPY in 2018, but far from the government goal

Consumption in Japan by international visitors reached record-high 4.5 trillion JPY in 2018, but far from the government goal

#InboundTravelInJapan #TravelSpending
Japanese overseas travelers up 6% to record-high 18.95 millions in 2018

Japanese overseas travelers up 6% to record-high 18.95 millions in 2018

#JapaneseOverseasTravelerResult
International visitors to Japan in 2018 reached record-high 31.19 million

International visitors to Japan in 2018 reached record-high 31.19 million

#ForeignVisitorArrivalResult
Year-on-year comparison of visitors to Japan from Australia, U.S. and U.K. in October 2018

Year-on-year comparison of visitors to Japan from Australia, U.S. and U.K. in October 2018

#ForeignVisitorArrivalResult
Japanese overseas travelers up 8.2% to 1.67 millions in November 2018, totaling 17.32 million

Japanese overseas travelers up 8.2% to 1.67 millions in November 2018, totaling 17.32 million

#JapaneseOverseasTravelerResult
International visitors to Japan up 3.1% to 2.45 million in November 2018, but reductions found in Korea and Taiwan

International visitors to Japan up 3.1% to 2.45 million in November 2018, but reductions found in Korea and Taiwan

#ForeignVisitorArrivalResult
More Chinese travelers are expected to go to Vietnam and Cambodia, based on the seat availability data of OAG

More Chinese travelers are expected to go to Vietnam and Cambodia, based on the seat availability data of OAG

#Airport
Year-on-year comparison of visitors to Japan from four Southeast Asian markets in October 2018

Year-on-year comparison of visitors to Japan from four Southeast Asian markets in October 2018

#ForeignVisitorArrivalResult
Private lodgings in Japan doubled both guests and business days in August and September 2018

Private lodgings in Japan doubled both guests and business days in August and September 2018

#SharingEconomy
Japanese overseas travelers up 13% to 1.65 millions in October 2018, totaling 15.65 million this year

Japanese overseas travelers up 13% to 1.65 millions in October 2018, totaling 15.65 million this year

#JapaneseOverseasTravelerResult

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30% of foreign visitors to Japan have experienced over-tourism in traveling

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JTB works together with Singapore Airlines for new tours using the airline’s NDC channel

HIS saw a 25% increase in overseas travel bookings during New Year’s holiday period, and the most-booked destination is Seoul

International visitors to Japan exceeded 30 million at the fastest rate in history with 3.31 million in October 2024

Statistics

International visitors to Japan were record-high for 7 months in a row with 2.93 million in August 2024

International visitors to Japan were record-high for 7 months in a row with 2.93 million in August 2024
LINE Yahoo search trend shows Japanese solo travelers are interested in South Korea or Bangkok in this summer

LINE Yahoo search trend shows Japanese solo travelers are interested in South Korea or Bangkok in this summer

Foreigners’ guest nights increased in other local destinations than Golden Route in Japan, according to the May 2024 statistics

Foreigners’ guest nights increased in other local destinations than Golden Route in Japan, according to the May 2024 statistics

Spending in Japan by an international traveler was up 54% to 230,000 yen in Q2 of 2024

Spending in Japan by an international traveler was up 54% to 230,000 yen in Q2 of 2024
Leisure White Paper 2024 shows that the the highest performance rate among leisure activities in Japan was ‘domestic travel’

Leisure White Paper 2024 shows that the the highest performance rate among leisure activities in Japan was ‘domestic travel’
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