Japanese Travelers

The number of Japanese outbound travelers in February 2025 was up 20.7% year on year to 1,181,200, still 23.0% fewer travelers than February in 2019.

NAVITIME JAPAN, a Japan’s leading navigation app provider, began linking to Omio in Europe, which allows NAVITIME Transit users to book and purchase train tickets in U.K., Italy and Spain.

The number of general passport issues was up 8.8% year on year to 3.7 million in 2024, and the passport holder percentage was just 16.8% of the entire population of 123 million.

The number of Japanese outbound travelers in January 2025 was up 8.8% year on year to 912,300, still 37.2% fewer travelers than January in 2019, still affected by weaker yen and rise in prices in Japan.

‘Tabi wa hitomakase (Travel depends on local people in English)' was launched in Shikoku, Japan. Local residents as ‘casts’ share local lives and experiences with travelers as ‘guests,’ which is expected to provide deeper connections with people with travelers.

‘Linktivity,’ a BtoB e-ticket booking platform of Japan, started dealing with ‘Shanghai Pass,’ transportation pass in Shanghai on global 400 OTAs, including Japanese OTAs, connecting to Linktivity.

The number of Japanese outbound travelers in 2024 was up 35.2% year on year to 13 million, 35.2% fewer travelers than 2019. In December 2024 only, Japanese outbound travelers were down 30.7% to 1,187,200 compared to December 2019.

JTB has forecasted that the number of Japanese travelers in 2025 is expected to increase by 2.9% year on year to 319 million in total, and International visitors to Japan are estimated at 402 million, 8.9% more visitors than 2024.

The number of Japanese outbound travelers was up 14.4% year on year to 1,175,100 in November 2024, but still down 28.4% compared to the same month 2019.

JTB has forecasted that the number of Japanese travelers during this coming New Year holidays (December 23 2024 to January 3 2025) are expected to increase by 2% year on year to 28.5 million in total.

The number of Japanese outbound travelers was up 22.5% year on year to 1,148,400 in October 2024, totaling 10,644,900 for the first ten months, the first over 10 million since 2019.

HIS overseas travel bookings during the New Year’s holiday period (December 27 2024 to January 5 2025) were up 25.3% year on year. The most-booked destination was Seoul, followed by Taipei, Honolulu, Bangkok and Singapore.

JTB and Singapore Airlines started working together for new price-seeking tours using the airline’s NDC channel. The first collaboration tours for Singapore have been sold since November 18.

Skyscanner Travel Trends Report 2025 was released, providing insights of Japanese traveler trends about Art-Venture, Sport Mode and Reset Jetters which seem to be strong affinities for Japanese travelers.

According to Booking.com survey, the ratio of Japanese GenZ who answered ‘they value onsen or sauna’ is 49%, which is higher than 32% globally. Solo travel seems to be preferred, as the survey results show that 45% of those.

The number of Japanese outbound travelers was down 30.8% to 1,212,600 in September 2024 compared to the same month 2019. The numbers for the first nine months of 2024 totaled 9,496,500.

Pathfinder, a MaaS-related service provider, has launched a oneway rent-a-car service from Narita International Airport, targeting travelers who depart from or arrive in the airport in late night or early morning.

ANA will organize ‘Four-days Los Angeles and Victorville Airport tour’ as the second tour of ‘Airplane Graveyard’ series, following Mojave Airport. You can get up close and personal with the many planes that once served the world.

Four-days Tourism EXPO Japan (TEJ) 2024 opened on September 26, 2024 at Tokyo Big Sight, organizing symposiums, seminars, exhibitions and business meetings for outbound travel, inbound travel and domestic travel.

Yamanashi Prefecture announced the results from the Mt.Fuji climbing restrictions on Fuji Yoshida Route this summer. The number of climbers for the period was down 18% year on year to 125,287, and there were no days exceeding the daily limit of 4,000 climbers.