Japanese Travelers
Japanese outbound travelers remained 70% of the 2019 level with 1.2 million in September 2024
The number of Japanese outbound travelers was down 30.8% to 1,212,600 in September 2024 compared to the same month 2019. The numbers for the first nine months of 2024 totaled 9,496,500.
A new business of oneway rent-a-car from Narita Airport is launched to meet travelers’ needs in late night or early morning
Pathfinder, a MaaS-related service provider, has launched a oneway rent-a-car service from Narita International Airport, targeting travelers who depart from or arrive in the airport in late night or early morning.
ANA sells the second ‘Airplane Graveyard’ tour to Victorville Airport in California, including inside stories by mechanics
ANA will organize ‘Four-days Los Angeles and Victorville Airport tour’ as the second tour of ‘Airplane Graveyard’ series, following Mojave Airport. You can get up close and personal with the many planes that once served the world.
Tourism EXPO Japan 2024, the Japan’s largest travel trade exhibition, showcases new travel values
Four-days Tourism EXPO Japan (TEJ) 2024 opened on September 26, 2024 at Tokyo Big Sight, organizing symposiums, seminars, exhibitions and business meetings for outbound travel, inbound travel and domestic travel.
‘Climbing restrictions for Mt.Fuji’ by Yamanashi Prefecture resulted in a 20% decrease in climbers this summer with no days exceeding the daily limit
Yamanashi Prefecture announced the results from the Mt.Fuji climbing restrictions on Fuji Yoshida Route this summer. The number of climbers for the period was down 18% year on year to 125,287, and there were no days exceeding the daily limit of 4,000 climbers.
Guest nights in Japan in July 2024 were up 8.6% year on year, boosted by a 35% increase in foreigners
The total number of guest nights in July 2024 (provisionally) was up 8.6% year on year to 59.2 million, which were also up 14.2% compared to the same month of 2019. Guest nights of foreigner travelers were up 35.2% to 14.9 million
Travel spending in Japan by Japanese travelers was up 7.6% in the Q2 of 2024 compared to 2019
The total amount of Japanese travel spending was up 14.9% year on year to 6.5 trillion yen in the 2nd quarter of 2024. The total consisted of 5.1 trillion yen for overnight trips (up 12.3% over 2019) and 1.3 million yen for day trips (down 7.2% over 2019).
Japanese Generation Z is aware of ‘time performance’ even in planning a travel, and 25% buy air tickets one week before departure
Japanese Generation Z are aware of ‘time performance’ to save time for effectiveness in planning a travel. 25% said that they have experiences to buy air tickets one week before departures.
Japanese outbound travelers exceeded 1 million in July 2024 for the first time in the last four months
The number of Japanese outbound travelers was down 36.8% to 1,048,800 in July 2024 compared to the same month 2019, slightly better than 38.8% down in June 2024.
Sado Island in Niigata makes efforts to attract more Workation by offering train and accommodation discounts for corporations
Sado City in Niigata Prefecture has been trying to attract more Workation visitors by using ‘JRE Workation Pass, which discounts Shinkansen to Niigata City and accommodation in Sado City for companies traveling from outside of Niigata.
Japanese travelers choose a booking hotel among 7.5 choices on the average, the least in the world
The latest Hotels.con survey finds that 81% of Japanese respondents like process of selecting and booking a hotel, and Japanese travelers choose a booking hotel among 7.5 choices on the average.
44% of Japanese LGBTQ+ travelers booked travel to a LGBTQ+-friendly destination in the last 12 months
According to the latest Booking.com survey on LGBTA+ travel in 27 countries and regions including Japan, 44% of Japanese LGBTQ+ travelers booked travel to a LGBTQ+-friendly destination in the last 12 months.
Japanese solo travelers have doubled in five years, according to a Euromonitor survey to 39 countries
Euromonitor survey finds that Japan has the highest percentage of people who performed ‘solo travel.’ The percentage of people who answered "I often travel alone" in Japan was 19.2%, much higher than 7.2% globally.
LINE Yahoo search trend shows Japanese solo travelers are interested in South Korea or Bangkok in this summer
Yahoo Data Solution revealed that the peak period of travel in this summer is July as a whole, while the peak period of solo travel is August. The top of the related keywords search is ‘solo travel, girls, recommendation.'
Japan Association of Travel Agents addresses recovery of traveling to Europe in earnest through a joint promotion with Europe Travel Commission
Japan Association of Travel Agents (JATA) Japan Outbound Tourism Council (JOTC) is building a joint promotion framework with Europe Travel Commission (ETC) to address recovery of traveling to Europe, including a variety of promotions in coming Tourism EXPO Japan.
Leisure White Paper 2024 shows that the the highest performance rate among leisure activities in Japan was ‘domestic travel’
According to ‘Leisure White Paper 2024 (preliminary),’ the performance rate of ‘domestic travel’ rose from 42.8% last year to 48.7%, which was still lower than 54.3% in 2019 before the pandemic. The performance rate of ‘overseas travel’ was just 5.3%.
54% of Japanese people want tourism information directly from a destination, and ‘loyal customers’ are more found in 20s and 30s
53.6% of all want direct mails from contents holders in the tourism sector, and 39.1% in the sports and entertainment sector, according to NTTCom Online Marketing Solutions' survey on ‘D2C (Direct to Consumer) .
The most-satisfied Japan’s prefecture in tourism is Kagoshima with high scores in local foods and onsen
‘Prefecture ranking in tourism attractions,’ revealed as one of the domestic travel survey by Jalan Research Center, that the most-satisfied prefecture in 2023 was Kagoshima, followed by Ehime and Ishikawa.
Japanese outbound travelers were 930,000 in June 2024, still 60% of the 2019 level
The number of Japanese outbound travelers was down 38.8% to 930,200 in June 2024 compared to the same month 2019, worse than 34.5% down in May 2024.
Japan Tourism Agency bridges between schools or local governments and travel agents for overseas educational trips
Japan Tourism Agency(JTA) has begun bridging between schools or local governments and travel agents for overseas educational trips, expanding the overseas educational trip market.
