Japanese Travelers

The number of Japanese outbound travelers in March 2025 was up 16.7% year on year to 1,423,400. Compared to March 2019, it was still down 26.2%.

Japanese GenZ (18 to 29 years old)'s travel preferences are different between males and females. Male GenZ prefers to ‘sole travel (25.2%),’ and among female GenZ, the top is ‘travel for gourmet (52.4%),’

Hopper launched an online travel booking platform ‘V Trip’ for credit card members and V members of Sumitomo Mitsui Card. Dakota Smith, Hooper President and Cofounder talked about V Trip and how it develops its business in Japan.

JTB has forecasted that Japanese travelers during this coming Golden Week holiday period (April 25 to May 7 2025) will reduce by 6.9% year on year to 23.5 million, and outbound travelers are forecasted to increase by 10%.

Japan Tourism Agency (JTA) has issued the “Motto Kaigai-e, Sengen(More! Overseas Declaration in English)” in collaboration with the Ministry of Foreign Affairs and the Japan Association of Travel Agents (JATA).

The number of Japanese outbound travelers in February 2025 was up 20.7% year on year to 1,181,200, still 23.0% fewer travelers than February in 2019.

NAVITIME JAPAN, a Japan’s leading navigation app provider, began linking to Omio in Europe, which allows NAVITIME Transit users to book and purchase train tickets in U.K., Italy and Spain.

The number of general passport issues was up 8.8% year on year to 3.7 million in 2024, and the passport holder percentage was just 16.8% of the entire population of 123 million.

The number of Japanese outbound travelers in January 2025 was up 8.8% year on year to 912,300, still 37.2% fewer travelers than January in 2019, still affected by weaker yen and rise in prices in Japan.

‘Tabi wa hitomakase (Travel depends on local people in English)' was launched in Shikoku, Japan. Local residents as ‘casts’ share local lives and experiences with travelers as ‘guests,’ which is expected to provide deeper connections with people with travelers.

‘Linktivity,’ a BtoB e-ticket booking platform of Japan, started dealing with ‘Shanghai Pass,’ transportation pass in Shanghai on global 400 OTAs, including Japanese OTAs, connecting to Linktivity.

The number of Japanese outbound travelers in 2024 was up 35.2% year on year to 13 million, 35.2% fewer travelers than 2019. In December 2024 only, Japanese outbound travelers were down 30.7% to 1,187,200 compared to December 2019.

JTB has forecasted that the number of Japanese travelers in 2025 is expected to increase by 2.9% year on year to 319 million in total, and International visitors to Japan are estimated at 402 million, 8.9% more visitors than 2024.

The number of Japanese outbound travelers was up 14.4% year on year to 1,175,100 in November 2024, but still down 28.4% compared to the same month 2019.

JTB has forecasted that the number of Japanese travelers during this coming New Year holidays (December 23 2024 to January 3 2025) are expected to increase by 2% year on year to 28.5 million in total.

The number of Japanese outbound travelers was up 22.5% year on year to 1,148,400 in October 2024, totaling 10,644,900 for the first ten months, the first over 10 million since 2019.

HIS overseas travel bookings during the New Year’s holiday period (December 27 2024 to January 5 2025) were up 25.3% year on year. The most-booked destination was Seoul, followed by Taipei, Honolulu, Bangkok and Singapore.

JTB and Singapore Airlines started working together for new price-seeking tours using the airline’s NDC channel. The first collaboration tours for Singapore have been sold since November 18.

Skyscanner Travel Trends Report 2025 was released, providing insights of Japanese traveler trends about Art-Venture, Sport Mode and Reset Jetters which seem to be strong affinities for Japanese travelers.

According to Booking.com survey, the ratio of Japanese GenZ who answered ‘they value onsen or sauna’ is 49%, which is higher than 32% globally. Solo travel seems to be preferred, as the survey results show that 45% of those.